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There are obvious synergies between dating apps and nightlife venues.
Indeed, Blinq sees part of its business model as a b2b service selling the ability for venues to encourage Blinq users who are nearby to come inside and have a drink or two on the house by pushing out relevant offers, sweetened with the knowledge that one (or more) of their prior matches happens to be inside.
Additionally, Grouper London is launching in November 2013.
The company has reported that the app, which features push notifications and alerts, allows users to set up a Grouper in as little as an hour, avoiding the long questionnaires other services require their users to fill out.
Karl and Laura Linney’s character, Sarah, eventually do hook up without the help of the internet. It has since expanded its mission to include any relationship configuration, and offers 20 different sexuality options to choose from.
So why would an app that targets itself toward non-normative relationships choose the workplace as its next frontier?
But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.
"There are a lot of theories out there about how online dating is bad for us," Michael Rosenfeld, a sociologist at Stanford who has been conducting a long-running study of online dating, told me the other day.
The startup is incorporating beacon proximity technology into the mix so singles can do more meeting IRL and less swiping — thanks to select venues being kitted out with Blinq’s Estimote i Beacons.
On her screen, images of men appeared and then disappeared to the left and right, depending on the direction in which she wiped.
I felt a deep sense a rejection -- not personally, but on behalf of everyone at the bar.
The member experience team communicates with users throughout the Grouper.
Users receive a customized message from the member experience team on the morning after their grouper inquiring as to the how the night out went.